STORYTELLING IN BUSINESS
The purpose of this training was to explain the importance of stories in business and introducing a process for identifying and refining stories. The invited speaker was Mr. Usman Arshad Khan, Chief Strategy Officer for Checkmate Consultancy / Travis and Ivan, Dubai. He is International Trainer, Management Consultant, and Motivational Speaker IFC (World Bank Group) Business Edge Certified.
The speaker explained how and why stories enhance information transfer and how to Identify opportunities to use stories in conversation, training or presentations.
Miss Sadia Mahwish hosted the program and Madam Riffat Rehmani (Assistant Professor, Economics Department, GSCWU) also addressed the session and presented a shield to the guest speaker. At the end of program Miss Hira Faridi (organizer of the training) thanked to the participants and the honorable guest.